always crashing in the same car: recurring misuses of higher education web sites - the user feedback myth
Soliciting Web site user feedback. Posting online surveys. E-mailing listservs. Pulling together focus groups. Is this the long and the short of the plan for guaging the effectiveness of your Web site?
If so, you will be rewarded with a wide scattershot of commentary, much of which is neither accurate nor usable. Read the rest of this entry »